How Borgata, Security Finance Use Informed Delivery To Boost Direct Mail

Simon Poglein of the Borgata Hotel Casino & Spa explained how direct mail is central to Borgata’s marketing efforts and detailed how Informed Delivery is used to increase results at the recent MTAC.

Click for Borgota Powerpoint PDF

Denine Knapp, Marketing Manager, Security Finance detailed her company’s use of Informed Delivery and offered tips on using it to improve response.

Click for Security Finance Powerpoint PDF