How Borgata, Security Finance Use Informed Delivery To Boost Direct Mail
Simon Poglein of the Borgata Hotel Casino & Spa explained how direct mail is central to Borgata’s marketing efforts and detailed how Informed Delivery is used to [...]
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Research Explains Mail User Habits; To Be Featured At MAILCOM Fall
MAILCOM Fall ’19 attendees will hear a feature presentation from Markes Lucius, USPS Manager, Market Research and Insights on how mail is being used by businesses and [...]
A Digital Revolution to Testing Direct Mail
By Andy Bear Executive Director of Strategy Quad Marketing Solutions Testing is essential to direct mail success. Adequate testing includes examining which headlines, copy, [...]