Custom Print Production Converts Digital To Print Media To Boost Sales, Customer Loyalty
Back in the early days of the internet, companies created their first website from existing printed promotional material. The internet was seen as an extension of traditional marketing communications.
Fast forward to today where everything has flipped. The organization’s web site is the primary marketing communication and use of print is niched to things like direct mail applications and product brochures.
But companies who do not use print to re-enforce their online message are missing out, according to research (see below).
And no less than Apple is taking advantage of the power of print. The company recently released a new hardbound book chronicling 20 years of Apple’s design. It sits in the company’s lobby for guests to peruse and was sent to premium customers.
A company’s printed magazine, book, or newspaper can also be used:
— in a special mailing to customers and staff
— as a handout by the sales force
— on display for guests in your corporate lobby
— as a trade show promotional tool
— to keep investors informed of company developments.
Your Gold Mine Is Online
In the past if you wanted to print a company magazine, book or newspaper it would entail months of research, writing, design, layout, approval, and production. But because everything about your company is online now, most of the work is already done.
The key is to find an experienced publisher to convert your website to print, efficiently and on-budget.
One leading publisher that offers this service produces the print editions of MAIL Magazine and the Official Mail Guide. They accept web-to-print projects on a selective basis to clients worldwide.
To learn more, complete the form:
Related Articles on the Power of Print:
Data Shows Direct Mail Marketing is Anything But Dead: From Cornell University: In the age of the internet and social media, it’s easy to assume that digital marketing is the only way to reach consumers. However, the digital marketing world is noisy, crowded, and oversaturated.
Sappi Futurist: Print Is Superior To Digital, But There Will Be Less Of It: New research by Sappi and others is the beginning of a turnaround in understanding why print is a superior communications vehicle to digital. How is it superior? Print engages more human senses than digital. With digital, the user only utilizes sight and hearing. But print engages sight, touch, smell, and the sound of paper. Research proves that the more senses you engage, the more attention you gain from the reader.
Consumers Prefer Print Over Digital Coupons: Forty-eight percent of consumers prefer getting coupons in the mail, according to Valassis, a figure that has grown over the last two years.
Direct Mail’s Digital Innovations Swaying Marketers: Direct mail’s digital innovations are offering marketers enhanced measurement, helping to spark a renaissance for traditional mail.
Paper Mailings Spur More Buying, E-commerce Firms Discover: From the WSJ: One old-school retailing trick has survived the e-commerce shakeout—the lowly advertising circular. Some grocers and other retail chains have learned they risk losing business without a steady flow of paper mailings nudging shoppers to stores. Even online startups that don’t have physical shops are embracing the idea.
GENERATE EXCITEMENT with the Power of Paper: The fact is the RIGHT PAPER is the key to a successful response in any mailing – First Class or Standard Postcards, Folded Self-Mailers, and Letters. The right paper will define who you are, your product or service, and differentiate your message. Your mail piece says a lot about your company and the recipient will rapidly form an opinion, ultimately deciding whether to do business.
People Trust Paper Over Digital For Important Documents: A new survey finds 78% of U.S. respondents keep hard copies of important documents at home as they believe this is the safest and most secure way of storing their information. A similar number (76%) are increasingly concerned that personal information held electronically is at risk of being hacked, stolen, lost or damaged .
IT’S OFFICIAL: PAPER ADS MORE EFFECTIVE THAN DIGITAL: The OIG reports in a new study that for brand-building ads, a purely physical campaign might be especially effective, since recall, desirability, and likability were higher for ads seen in the physical compared to the digital.
Apple Launches Latest Product, And It’s Made From Paper!: Technology giant Apple has just launched its latest product, but it’s not what you might expect. Although the critics may complain about the lack of a 3.5mm headphone jack; this new device does come with several innovative features, including infinite battery life and the fact that it is built using a truly sustainable material – paper. Apple announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. “Designed by Apple in California,” which covers products from 1998’s iMac to 2015’s Apple Pencil.
Mail Order Catalogs Making A Comeback: Sears is mailing its Holiday Wish Book catalog for the first time since 2011 and other retailers are following suit, rediscovering the power of the mail order catalog to drive sales and online traffic.
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How To Outsource Your Publications While Maintaining Editorial Control Print publications remain a primary communications channel for organizations, institutions, government [...]
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