IT’S OFFICIAL: PAPER ADS MORE EFFECTIVE THAN DIGITAL

Posted on February 15, 2017 by mailomg in Memo 80, Uncategorized // 0 Comments

The OIG reports in a new study that for brand-building ads, a purely physical campaign might be especially effective, since recall, desirability, and likability were higher for ads seen in the physical compared to the digital … (click to read more)

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