The Government Accounting Offices’ Lori Rectanus, Director, Physical Infrastructure Issues, was one of the officials to testify at the House oversight committee hearing [...]
The OIG reports in a new study that for brand-building ads, a purely physical campaign might be especially effective, since recall, desirability, and likability were higher [...]
Trust is in decline among consumers, but new research proves that print ads and direct mail are more trusted by consumers than digital ads … (click to read [...]