From the March/April issue of MAIL Magazine:
By Ellen Bakker
Marketing Project Manager
Paper Mart, Inc.
The fact is the RIGHT PAPER is the key to a successful response in any mailing – First Class or Standard Postcards, Folded Self-Mailers, and Letters. The right paper will define who you are, your product or service, and differentiate your message. Your mail piece says a lot about your company and the recipient will rapidly form an opinion, ultimately deciding whether to do business.
Studies show that the average person takes 3-5 seconds to decide if they are going to read a mail piece or trash it – your mail piece must grab the attention and draw the audience in before the 5 seconds are up! … (click to download story)