The 10 Worst Mistakes in Direct Mail
Posted on February 14, 2019 by mailomg in Memo 348, Uncategorized // 0 Comments
by Jeffrey Dobkin
I made all these mistakes, so… you don’t have to! Yes, I made plenty more, too. You can learn from my mistakes – and increase your own chances of success. So follow these few simple guidelines of exactly what not to do. Don’t worry, you’ll find lots of other mistakes to make on your own, but at least you won’t have to make these 10 worst mistakes in direct mail … (click to read more)
Search the Official Mail Guide
MAILCOM 2023 FALL
NY Giants Legend Carl Banks Keynote At MAILCOM
LATEST NEWS
-
This document includes planned changes under review for the next pricing structure release scheduled for January 2024. It includes details on First-Class and Marketing Mail [...]
-
WASHINGTON, DC – The United States Postal Service Board of Governors today announced its unanimous approval of an adjusted Fiscal Year 2024 budget for the Postal Regulatory [...]
-
Process your parcels with ease with Eii’s EZ-Workdesk. This turnkey solution captures crucial data about each package and communicates it to your business logic. Your [...]
-
From Tritek: Universities build state-of-the-art research facilities and top-of-the-line athletic training complexes. Upgrading the mail center is rarely on their investment [...]
-
The USPS delivers to every address in the nation 6-7 days per week, collecting valuable addressing and geospatial data along the way as part of regular operations. With an [...]
-
From Quadient: Life gives you surprises sometimes. For example, I’m pretty sure you didn’t wake up today expecting to read about the U.S. Patent 701,839, but that is [...]
-
From MAIL Magazine September/October 2023: The Pennsylvania Department of Banking (DOB) oversees the state’s financial institutions. It regulates over 200 state-chartered [...]
-
As of September 25, 2023, residential households in the U.S. can order one set of #4 free at-home tests from USPS.com again. Here’s what you need to know about your [...]
-
MAILCOM ’23 kicks off October 2 at Resorts in Atlantic City. The annual fall conference and exhibition runs through October 4 and features five keynote presentations [...]
-
WASHINGTON, DC — The U.S. Postal Service filed notice with the Postal Regulatory Commission (PRC) requesting approval to make certain Mail Classification Schedule (MCS) [...]
-
WASHINGTON, DC — The USPS plan filed with the Postal Regulatory Commission would give mailers a 30% discount on additional First-Class and Marketing Mail volumes. As [...]
-
Upcoming Seminar At MAILCOM 2023: Intelligent Mail Indicia (IMI) was introduced in 2015 to ensure that postal service receives frequent postage use information to better [...]
POSTAGE RATE HIKE
Next Postage Rate Hike July 9, 2023
NEW IN THE OMG:
-
Memo 211
Mail Matching System
-
Spring 2020 Tech
PB Intelligent Lockers
-
Memo 540
Seal-Tight Concentrate Saves
-
Spring 2020 Tech
Make Shaped Mail
-
Spring 2020 Tech
Tabbing & Labelling System
-
Bowe Speed
Fusion Speed Hits 30K Envelopes/Hr
-
Spring 2020 Tech
Convert Flats To Envelopes
-
Spring 2020 Tech
SMART Shipping System
-
OMG Spring 2019
Forms Processing Equipment
-
Spring 2020 Tech
Mail Tray Carts
-
Spring 2020 Tech
Card Mailing System
-
Spring 2020 Tech
Correct Elect Vote by Mail
-
EII Light
Sort-to-Light For Flats, Parcels
-
Spring 2020 Tech
Prepare USPS Mailings In Cloud
-
memo 569
Open/Scan/Email Incoming Mail
-
memo 543a
Full Color Inkjet Direct Mail Printer
-
memo 568
Increase Output With Quadient iX-9
-
Spring 2020 Tech
EZ-Letters Sorting Solution
-
PB SEND AUTO
Pitney Bowes SendPro C Auto