The 10 Worst Mistakes in Direct Mail

by Jeffrey Dobkin

I made all these mistakes, so… you don’t have to! Yes, I made plenty more, too. You can learn from my mistakes – and increase your own chances of success. So follow these few simple guidelines of exactly what not to do. Don’t worry, you’ll find lots of other mistakes to make on your own, but at least you won’t have to make these 10 worst mistakes in direct mail … (click to read more)