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OIG

Using Mail To Build Brands

The OIG reports ads designed to elicit an emotional response or that used metaphorical symbols of the brand’s value were generally more effective for branding than ads that [...]

Senate OK’s Two Governors

The U.S. Senate confirmed two nominees for the USPS Board of Governors — Robert M. Duncan, a Kentucky resident, and David C. Williams, an Illinois resident. Williams is [...]

Flats Sequencing System Failure

Nearly a decade since its rollout, the Flats Sequencing System (FSS) — the football-field sized sorting machines for flats mail — is still falling short of expectations. [...]

Understanding Postal Governance

President Trump’s three nominees to the U.S. Postal Service Board of Governors (BOG) appeared before a Senate panel last week, the next step in their confirmation. When [...]