Using Mail To Build Brands
The OIG reports ads designed to elicit an emotional response or that used metaphorical symbols of the brand’s value were generally more effective for branding than ads that [...]
OIG
Senate OK’s Two Governors
The U.S. Senate confirmed two nominees for the USPS Board of Governors — Robert M. Duncan, a Kentucky resident, and David C. Williams, an Illinois resident. Williams is [...]
Flats Sequencing System Failure
Nearly a decade since its rollout, the Flats Sequencing System (FSS) — the football-field sized sorting machines for flats mail — is still falling short of expectations. [...]
OIG Says Post Ready For 2018 Election Mail
From the OIG: The objective of our audit was to evaluate the Postal Service’s readiness for timely processing of election and political mail for the 2018 midterm elections. [...]
Transactional Mail Today & Tomorrow: New OIG Report
From the OIG: The Postal Service’s largest provider of revenue and contribution, First-Class Mail, is rapidly slipping away. It still generates approximately 40 percent of [...]
Understanding Postal Governance
President Trump’s three nominees to the U.S. Postal Service Board of Governors (BOG) appeared before a Senate panel last week, the next step in their confirmation. When [...]
New Legislation to End Subsidies of Foreign Mail
WASHINGTON, DC — U.S. Senator Bill Cassidy, M.D. (R-LA), today introduced the Ending Needless Delivery Subsidies (ENDS) Act, legislation that would save U.S. taxpayers from [...]
OIG Report: The Future Of Correspondence Mail
Although the decline of First-Class Mail volume rightfully gets a lot of attention, it is important to understand the underlying trends affecting its key segments, including [...]
USPS Testing Chatbot For Customer Inquiries
From the OIG: In the very near future, finding that missing package might be as easy as going to USPS.com and talking with a robot. Well, maybe not a robot exactly, but a [...]
Certified Mail Is Declining, But Still Widely Used …
From the OIG: Introduced in 1955, Certified Mail was created to provide a more affordable alternative to Registered Mail for sending important mail items of little or no [...]
USPS Foot Traffic Tops 2.7 Billion Visits Annually, OIG Finds
The USPS Office of Inspector General has released a report on foot traffic at the nation’s post offices, estimating 2.7 billion visits customer visits in 2016 — [...]
Mail Collection Box Management Reviewed By OIG
Mail collection boxes, introduced in 1858, are used primarily to collect mail from customers. Nationwide, there were about 153,000 collection boxes at the end of fiscal year [...]
Biggest Threat To USPS/FedEx/UPS: Self-Delivery By Large Retailers
The rise of ecommerce and the increased demand for parcels has radically changed the parcel market, attracting new entrants, including large retailers venturing into self [...]
Postal Liabilities $10 Billion Less Than Assumed, OIG Reports
With $72 billion in revenue and 154 billion pieces of mail moved in a year, the U.S. Postal Service deals in the billions. That’s why you sometimes hear people joke that [...]
Mail Still Profitable For World’s Posts
Letter mail still matters. In spite of years of volume decline, mail has remained, for most international posts, a remarkably resilient and profitable line of business. To [...]
USPS Thinking Inside & Outside The Parcel Box
The OIG identifies eight innovation opportunities for the parcel box, providing use cases and an explanation of how the Postal Service has used the innovation in the past. [...]
OIG Evaluates Postal Sorter & Machine Optimization
From The Office of Inspector General: The U.S. Postal Service has about 265 mail processing facilities nationwide. Mail processing is an integrated group of activities [...]
How To Reduce Undeliverable (UAA) Mail In USA, Globally
The simplest way to reduce Undeliverable-As-Addressed (UAA) mail is to run your lists through the USPS National Change of Address Database (NCOA) which updates addresses. [...]
International Mail Security Report By OIG
The Inspector General issued the Inbound International Mail Operations report, which much of the critical information blacked-out (redacted). “Our objective was to [...]
Dirty Little Secrets Of Advertising
Companies and organizations hire ad agencies to design and execute the best possible advertising strategy. But agencies often direct client funds toward a particular media [...]
