OIG: Mail Mix Matters For Effective Ad Mail

USPS Inspector General Tammy Whitcomb referenced an upcoming study that details the importance of the household mail mix for ad mail effectiveness in her presentation at MAILCOM ’19.

That report is now available from the OIG.

“Mail mix matters,” the study states. “A higher non-advertising share, including both First-Class Mail and Periodicals, is associated with an increased likelihood that the household will read, have a positive reaction to, and respond to the advertising mail they receive.”

Click to download report