Direct Mail – Official Mail Guide (OMG)

Kenmore’s New LED-UV Six-Color Press Delivers High-End Direct Mail

September 23, 2020 // 0 Comments

Direct mail is an incredible marketing tool especially in this extremely competitive environment, says Kenmore Envelope Company, and they have the statistics, personnel, and [...]

MSU Captures Attention with Pop-Up Cube (Video)

January 21, 2020 // 0 Comments

The idea was a grand one. “We wanted to do an invitation like we’ve never done before,” said Stephanie Smith, Senior Director of Donor Relations and Special Events for [...]

MAILCOM 2020 Set For Mar 29-April 1

October 4, 2019 // 0 Comments

MAILCOM’s 40th annual conference and exhibition has been announced: MAILCOM 2020 – The Future of Mail – will be held March 29-April 1, 2020 at the Tropicana [...]

Major Los Angeles Printing Plant To Close

August 26, 2019 // 0 Comments

LSC Communications (formerly RR Donnelly) will close its Los Angeles commercial printing plant in October, citing a decline in direct mail catalogs … (click to read [...]

Nordstrom Cuts Direct Mail, Sees Less Sales, Foot Traffic

May 29, 2019 // 0 Comments

Nordstrom thought it was making the right move cutting the mailing of rewards to members and switching to online methods. The result? Sales declined, less customers went to [...]

Great Direct Mail Gallery

May 15, 2019 // 0 Comments

Stumbling around for creative for your next direct mail campaign? Nothing gets your mental juices flowing like seeing how others made great marketing. Here is a link of [...]

The Power of Direct Mail – How-To Guide From Canada Post

May 7, 2019 // 0 Comments

From Canada Post: We get all kinds of questions about direct mail. Some marketers are seeking creative inspiration – looking for ways to adapt great ideas to their unique [...]

Direct Mail Math: Formulas For Measuring Results

November 8, 2018 // 0 Comments

From the USPS: Here are the most commonly used mathematical formulas for analyzing direct mail campaigns, from Lecture: Direct Mail Math … (click to read [...]

Virtual Direct Mail Testing Launched By RRD

November 1, 2018 // 0 Comments

R.R. Donnelley & Sons Company has launched Acuity, a predictive testing program that enables marketers to predict direct mail performance and validate campaigns [...]

Five Key Principles For Successful Direct Mail

July 31, 2018 // 0 Comments

From Canada Post: There’s a reason direct mail has been a go-to marketing media since 1000 BC – it drives results. Today, marketers often focus their attention and [...]

Johnson & Quin Installs Truepress

June 7, 2018 // 0 Comments

With over 140 years in the printing business, Johnson & Quin has proven that innovation is key to staying ahead of the competition. And yet, while new technologies can [...]

Ten Reasons Direct Mail Is Thriving

May 31, 2018 // 0 Comments

List Giant points out the ten reasons direct mail continues to succeed, including the fact that young people prefer mail over digital … (click to read [...]

A Gallery Of Successful Direct Mail Campaigns

April 5, 2018 // 0 Comments

The USPS has developed an Irresistible Mail Gallery, a curated collection of outstanding direct mail content. You’ll find work from actual campaigns, demo pieces, [...]

How To Use Informed Delivery In Your Mailings

April 5, 2018 // 0 Comments

Informed Delivery is an optional, free feature that gives residential consumers the ability to digitally preview their mail and manage their packages from one convenient [...]

Direct Mail’s Digital Innovations Swaying Marketers

February 22, 2018 // 0 Comments

Direct mail’s digital innovations are offering marketers enhanced measurement, helping to spark a renaissance for traditional mail … (click to read [...]

Direct Mail Speaks With NFC Technology

May 18, 2017 // 0 Comments

From Newsday: With NFC technology, a small chip embedded in the direct mail piece can “speak” to a user’s phone or tablet, activating an offer, message or video, says [...]

Direct Mail Design: Go Beyond The Basics To Deliver An Experience

May 18, 2017 // 0 Comments

By Jim Cochrane Chief Customer and Marketing Officer Executive Vice President U.S. Postal Service Direct mail is proven to have a substantial impact on how customers engage [...]

USPS White Paper: Getting Direct With Direct Mail

April 27, 2017 // 0 Comments

As marketers continue to explore methods of advertising – social, search, email – it’s now possible to reach consumers anytime, anywhere. In this increasingly digitized [...]

Near Field Communication Modernizes Direct Mail

December 20, 2016 // 0 Comments

Near Field Communication (NFC) is a short range wireless connectivity technology that permits the exchange of data between devices, according to the Paragon Group. Now there [...]

ComColor Printer Enables Print/Mail Firm To Do More

December 12, 2016 // 0 Comments

An established commercial printing and mailing services firm in Texas has long relied on word-of-mouth advertising and has earned a reputation for offering quality services. [...]