New Scent Offering For Direct Mail
JohnsByrne Company has announced a new scented print technology for packaging and direct mail. “We can all remember a specific memory and scent associated with it. This [...]
Direct Mail
Kenmore’s New LED-UV Six-Color Press Delivers High-End Direct Mail
Direct mail is an incredible marketing tool especially in this extremely competitive environment, says Kenmore Envelope Company, and they have the statistics, personnel, and [...]
MSU Captures Attention with Pop-Up Cube (Video)
The idea was a grand one. “We wanted to do an invitation like we’ve never done before,” said Stephanie Smith, Senior Director of Donor Relations and Special Events for [...]
MAILCOM 2020 Set For Mar 29-April 1
MAILCOM’s 40th annual conference and exhibition has been announced: MAILCOM 2020 – The Future of Mail – will be held March 29-April 1, 2020 at the Tropicana [...]
Major Los Angeles Printing Plant To Close
LSC Communications (formerly RR Donnelly) will close its Los Angeles commercial printing plant in October, citing a decline in direct mail catalogs … (click to read [...]
Nordstrom Cuts Direct Mail, Sees Less Sales, Foot Traffic
Nordstrom thought it was making the right move cutting the mailing of rewards to members and switching to online methods. The result? Sales declined, less customers went to [...]
Great Direct Mail Gallery
Stumbling around for creative for your next direct mail campaign? Nothing gets your mental juices flowing like seeing how others made great marketing. Here is a link of [...]
The Power of Direct Mail – How-To Guide From Canada Post
From Canada Post: We get all kinds of questions about direct mail. Some marketers are seeking creative inspiration – looking for ways to adapt great ideas to their unique [...]
Direct Mail Math: Formulas For Measuring Results
From the USPS: Here are the most commonly used mathematical formulas for analyzing direct mail campaigns, from Lecture: Direct Mail Math … (click to read [...]
Virtual Direct Mail Testing Launched By RRD
R.R. Donnelley & Sons Company has launched Acuity, a predictive testing program that enables marketers to predict direct mail performance and validate campaigns [...]
Five Key Principles For Successful Direct Mail
From Canada Post: There’s a reason direct mail has been a go-to marketing media since 1000 BC – it drives results. Today, marketers often focus their attention and [...]
Johnson & Quin Installs Truepress
With over 140 years in the printing business, Johnson & Quin has proven that innovation is key to staying ahead of the competition. And yet, while new technologies can [...]
Ten Reasons Direct Mail Is Thriving
List Giant points out the ten reasons direct mail continues to succeed, including the fact that young people prefer mail over digital … (click to read [...]
A Gallery Of Successful Direct Mail Campaigns
The USPS has developed an Irresistible Mail Gallery, a curated collection of outstanding direct mail content. You’ll find work from actual campaigns, demo pieces, [...]
How To Use Informed Delivery In Your Mailings
Informed Delivery is an optional, free feature that gives residential consumers the ability to digitally preview their mail and manage their packages from one convenient [...]
Direct Mail’s Digital Innovations Swaying Marketers
Direct mail’s digital innovations are offering marketers enhanced measurement, helping to spark a renaissance for traditional mail … (click to read [...]
Direct Mail Speaks With NFC Technology
From Newsday: With NFC technology, a small chip embedded in the direct mail piece can “speak” to a user’s phone or tablet, activating an offer, message or video, says [...]
Direct Mail Design: Go Beyond The Basics To Deliver An Experience
By Jim Cochrane Chief Customer and Marketing Officer Executive Vice President U.S. Postal Service Direct mail is proven to have a substantial impact on how customers engage [...]
USPS White Paper: Getting Direct With Direct Mail
As marketers continue to explore methods of advertising – social, search, email – it’s now possible to reach consumers anytime, anywhere. In this increasingly digitized [...]
Near Field Communication Modernizes Direct Mail
Near Field Communication (NFC) is a short range wireless connectivity technology that permits the exchange of data between devices, according to the Paragon Group. Now there [...]