The Future of Direct Mail: New Technologies and Trends
As a leading provider of direct mail, mailing and printing services, JLS Mailing Services, Inc. has been helping businesses of all sizes to create effective direct mail [...]
Direct Mail
Is Certified Mail Good for Direct Mail Marketing Purposes?
From Letterstream: Can I use Certified Mail for marketing purposes? The simple answer is yes, you sure can. You can use USPS Certified Mail to send all sorts of documents [...]
Marriage Mail Incentive Fact Sheet
Marriage Mail is a form of direct mail in which marketing service companies combine or “marry” advertisements (e.g., coupons or sales notices) from multiple companies [...]
New Scent Offering For Direct Mail
JohnsByrne Company has announced a new scented print technology for packaging and direct mail. “We can all remember a specific memory and scent associated with it. This [...]
Kenmore’s New LED-UV Six-Color Press Delivers High-End Direct Mail
Direct mail is an incredible marketing tool especially in this extremely competitive environment, says Kenmore Envelope Company, and they have the statistics, personnel, and [...]
MSU Captures Attention with Pop-Up Cube (Video)
The idea was a grand one. “We wanted to do an invitation like we’ve never done before,” said Stephanie Smith, Senior Director of Donor Relations and Special Events for [...]
MAILCOM 2020 Set For Mar 29-April 1
MAILCOM’s 40th annual conference and exhibition has been announced: MAILCOM 2020 – The Future of Mail – will be held March 29-April 1, 2020 at the Tropicana [...]
Major Los Angeles Printing Plant To Close
LSC Communications (formerly RR Donnelly) will close its Los Angeles commercial printing plant in October, citing a decline in direct mail catalogs … (click to read [...]
Nordstrom Cuts Direct Mail, Sees Less Sales, Foot Traffic
Nordstrom thought it was making the right move cutting the mailing of rewards to members and switching to online methods. The result? Sales declined, less customers went to [...]
Great Direct Mail Gallery
Stumbling around for creative for your next direct mail campaign? Nothing gets your mental juices flowing like seeing how others made great marketing. Here is a link of [...]
The Power of Direct Mail – How-To Guide From Canada Post
From Canada Post: We get all kinds of questions about direct mail. Some marketers are seeking creative inspiration – looking for ways to adapt great ideas to their unique [...]
Direct Mail Math: Formulas For Measuring Results
From the USPS: Here are the most commonly used mathematical formulas for analyzing direct mail campaigns, from Lecture: Direct Mail Math … (click to read [...]
Virtual Direct Mail Testing Launched By RRD
R.R. Donnelley & Sons Company has launched Acuity, a predictive testing program that enables marketers to predict direct mail performance and validate campaigns [...]
Five Key Principles For Successful Direct Mail
From Canada Post: There’s a reason direct mail has been a go-to marketing media since 1000 BC – it drives results. Today, marketers often focus their attention and [...]
Johnson & Quin Installs Truepress
With over 140 years in the printing business, Johnson & Quin has proven that innovation is key to staying ahead of the competition. And yet, while new technologies can [...]
Ten Reasons Direct Mail Is Thriving
List Giant points out the ten reasons direct mail continues to succeed, including the fact that young people prefer mail over digital … (click to read [...]