Virtual Direct Mail Testing Launched By RRD

R.R. Donnelley & Sons Company has launched Acuity, a predictive testing program that enables marketers to predict direct mail performance and validate campaigns pre-production, at a fraction of the price and time.

As an alternative to traditional in-market direct mail testing, Acuity provides virtual testing to identify the best-performing direct mail concepts. This enables marketers to understand projected response rates before investing in a large-scale campaign … (click to read more)