Virtual Direct Mail Testing Launched By RRD
R.R. Donnelley & Sons Company has launched Acuity, a predictive testing program that enables marketers to predict direct mail performance and validate campaigns pre-production, at a fraction of the price and time.
As an alternative to traditional in-market direct mail testing, Acuity provides virtual testing to identify the best-performing direct mail concepts. This enables marketers to understand projected response rates before investing in a large-scale campaign … (click to read more)
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LATEST NEWS
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WASHINGTON – The U.S. Postal Service today reported its financial results for the first quarter of its fiscal year 2021 (Oct. 1, 2020 – Dec. 31, 2020), as the [...]
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WASHINGTON, DC — During today’s meeting of the U.S. Postal Service Board of Governors, Ron A. Bloom was unanimously elected by his fellow Governors to serve as the 24th [...]
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The NBC News4 I-Team reports the number of positive COVID cases among postal workers doubled in the DC area with at least 7 deaths … (click to read more) Click for OIG [...]
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WASHINGTON, DC — Addressing the USPS Board of Governors at its February meeting, U.S. Postmaster General Louis DeJoy apologized for the poor mail service across the [...]
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WASHINGTON, DC — U.S. Postmaster General Louis DeJoy told the USPS Board of Governors at their February 9, 2021 meeting that the Post is working on a ten-year strategy [...]
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WASHINGTON, DC — U.S. Postmaster General Louis DeJoy told the virtual MTAC meeting held on January 26 that announcement on a second round of postage rate hikes in 2021 [...]
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Most college mail centers were built well before e-commerce existed. Original construction plans didn’t anticipate the impact that a surge in packages would have on their [...]
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MBA Group, direct marketing and transactional communication industry specialists, have invested in three state-of-the-art Fusion Cross inserters from BOWE SYSTEC UK at their [...]
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Carol Stream, IL-based TEAM Concept Printing and Thermography Inc. recently expanded and brought finishing in-house, thanks to the Rollem Insignia7H die cutting system. The [...]
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NAPM’s 2021 Virtual Annual Conference will be held February 16-25, 2021, featuring USPS executives and others responsible for postal regulatory/oversight. Education [...]
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