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The Power of Direct Mail – How-To Guide From Canada Post

From Canada Post: We get all kinds of questions about direct mail. Some marketers are seeking creative inspiration – looking for ways to adapt great ideas to their unique challenges. Others want to understand how direct mail fits their brand and business objectives.

You might want to know:
— The best way to sequence your physical and digital communications for the greatest impact.
— Leverage data to drive better results.
— The most popular envelopes.
— The best format and colours to choose.
— Offers to include in your mailing.

From big to small, they’re all relevant questions, and everybody has them. In our exclusive blog series, and comprehensive how-to direct mail guide, we cover it all from A to Z … (click to read more)

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