Former USPS Exec Jim Cochrane Joins Board of Visible

Jim Cochrane, EVP, USPS - MAIL Magazine

Former USPS Chief Marketing Officer Jim Cochrane has joined the board of directors of Visible Supply Chain Management, the company announced September 24. Visible is a provider of shipping and fulfillment services for small to midsize businesses.
Visible said Cochrane “has joined the Visible Board of Directors to support the company as it continues to disrupt and improve the supply chain management industry in a changing marketplace.”

After more than 43 years of service, Cochrane retired from the USPS in 2018. He had served as Chief Information Officer, and in numerous prior roles in Operations, Sales, Marketing, and Information Technology. As CIO and executive vice president at USPS, Cochrane was responsible for the integration of technology and innovation in all aspects of operations.

“We are thrilled to add an expert like Jim to the Visible Board of Directors because he brings unique e-Commerce expertise— being involved in online transactions and spending since inception,” said Casey Adams, president of Visible. “With decades of experience in digital transformation such as customer experience, marketing, business intelligence and e-Commerce strategies, we expect he will make important contributions to our rapidly growing company.”

At USPS Cochrane spearheaded the advancement of new mail intelligence, engineering systems, information technology systems, payment technology, secure digital solutions and corporate information security to meet the changing needs of the marketplace. He and his team were responsible for innovations in tracking systems — including the Intelligent Mail barcode (IMb) and Intelligent Mail package barcode (IMpb).

“Joining a company as dynamic and growth-oriented as Visible is an exciting venture for me. Visible is laser-focused on the future of e-Commerce— reinventing themselves and finding new channels and segments,” noted Cochrane. “The marketplace is going through tremendous changes right now, and Visible is at the forefront of innovation.”

The company is set to open its R&D warehouse in the Fall of 2019 to collect, test and report on new ideas and technologies for the supply chain management industry. The R&D warehouse will help Visible’s clients by proving the value and impact of new technologies and equipment.

Other crucial growth and development areas include the soon-to-be-implemented new packaging plant, as well as the company’s new API to improve the client experience in working with Visible.

Since 1992, Visible Supply Chain Management has provided customized solutions for B2B and B2C organizations. With comprehensive services in e-commerce, direct sales, direct response and omnichannel, Visible can design effective strategies for clients that include transportation, logistics, brokerage, fulfillment and even custom packaging solutions.