Former USPS Exec Jim Cochrane Joins Board of Visible
Former USPS Chief Marketing Officer Jim Cochrane has joined the board of directors of Visible Supply Chain Management, the company announced September 24. Visible is a [...]
Jim Cochrane
Postal Veteran Jim Cochrane To Retire, PMG Announces
On January 3, 2018 the Postmaster General and Chief Executive Officer, Megan J. Brennan, announced internally the upcoming retirement of Jim Cochrane. Here is an excerpt of [...]
POSTCOM Celebrates 70th Anniversary; Honors Cochrane, Hanberry
Postcom — the Association for Postal Commerce — celebrated its 70th anniversary at a recent reception in Washington, DC. Members of the Postcom Board of Directors [...]
EXCLUSIVE: Stamps.com Under Scrutiny; Potential Impacts On Small Volume Shippers
By Gordon Glazer, CMDSM, CMDSS, MDP, MDC Senior Consultant, USPS Specialist Shipware LLC Back in July 2016 when I last wrote about the scrutiny over postage discounting [...]
COCHRANE: For USPS, It’s All About The Customer
It’s all about the customer. This is one of the key messages of Chief Customer and Marketing Officer Jim Cochrane’s NPF presentation. “Changing customer [...]
Direct Mail Design: Go Beyond The Basics To Deliver An Experience
By Jim Cochrane Chief Customer and Marketing Officer Executive Vice President U.S. Postal Service Direct mail is proven to have a substantial impact on how customers engage [...]
Know How Your Customers Engage To Get More From Your Mailings
BY JIM COCHRANE Chief Customer and Marketing Officer Executive Vice President U.S. Postal Service In a world that evolves from generation to generation, there is a simple [...]
USPS Announces Officer Realignment
The USPS is making changes within its Marketing and Deputy Postmaster General organizations to better serve customers. “Although the entire organization is responsible for [...]
How Technology Can Make Mail Irresistible
By Jim Cochrane Chief Marketing & Sales Officer and Executive Vice President The United States Postal Service Twenty-first century technology continues to leap [...]
