Dave Lewis At MAILCOM Fall: Keeping Direct Mail Relevant in an Online World

Dave Lewis, President, SnailWorks will present the breakfast keynote at MAILCOM ’19 Fall entitled Mail Meets the Web: Keeping Direct Mail Relevant in an Online World.

Direct mail remains an essential channel in a marketing campaign, but it is at its best when coordinated with other channels. The fast-paced session will explain the rules and tools of multi-channel marketing — QR codes, PURLs, Informed Visibility, web landing pages, email and more … (click to read more)

Click for MAILCOM ’19 Fall Course Catalog