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Four Strategies for Customer Engagement and Digital Transformation

If you augment your physical communications with digital, you don’t need to change everything at once. Successful companies leverage digital technologies to augment physical communications to connect with customers in more meaningful ways. They engage via the right channel and provide the information their customers need when they need it.

Sometimes that means a physical mailing, other times it might involve an email or a video. It’s about striking the right balance to benefit both customers and the business … (click to read more)