USPS Logos Of The Past

The USPS’ current “Sonic” logo.

When Postmaster General Marvin unveiled the new Postal Service logo in 1993, cries went up that the iconic eagle logo was being replaced by a cheap imitation. But nearly 25 years later, “Sonic” has become just as much an icon.

The classic “Standing Eagle” logo.

Sonic replaced the “Standing Eagle” logo, which was adopted as the USPS seal following the Postal Reorganization Act of 1970. But what was the logo before the two eagles?

The Post Office’s government seal.

The truly iconic seal was the post rider on horseback, which served as the branding of the Post Office Department going back into the 1800’s. The courier on horse is often associated with the Pony Express, but the reality is that the Post relied on horse transportation on land from the very start of the United States Post Office in 1775 and before that, in the colonial era.

The post rider on horseback would endure for over a century as the representation of the federal government’s post office department.

The first Post Office seal.

The first seal, however, did not have a horse. Rather it was a depiction of Mercury, the Roman Mesenger God. Mercury was a major God in Roman mythology, responsible for not just transporting messages but also souls to the underworld. Interesting enough given the Post’s role in ecommerce, Mercury was also the God of commerce.

If you are interested in the Postal Service logo, customizing challenge coins that include the Postal Service logo for your collection is a great option.

Customized postal challenge coins are a great way to show postal pride. You can customize them to include the Postal Service logo to give to employees who work for the Postal Service. This is a way to recognize their work and can be a great way to increase their sense of belonging in the postal service.