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Understanding NCOA & Other Move Update Services

Correcting out-of-date addresses using NCOALink and other methods allows mailers to meet the USPS Move Update requirement. If too many addresses are UAA, the mailer and its mail house can be liable for financial penalties, and suffer from poor customer communications and marketing effectiveness, lagging account receivables, and fewer sales. Mailers or their service provider can avoid these problems by checking a mailing list against the US Postal Service’s National Change of Address (NCOALink) database … (click to read more)

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