Five Must-Have Capabilities for a Print Partner in the Digital Age

From Postal Center International White Paper: Print continues to play an integral role in marketing communications and an expert print and mail partner helps a business design a multi-channel campaign, mixing in the right media, mailing efficiently and securing data to ensure success.

Paper is still the preferred medium choice for distribution of information, and mailing is an important part of the communications-marketing mix that businesses rely on to reach existing and prospective customers.

A successful communications campaign needs the right media for the right audience. The appeal of an envelope may be what literally gets your material in the proverbial door.

Choosing the right printing and mailing partner — with the equipment, expertise and experience to get the job done – can mean the difference in achieving business goals and missing the mark.

Here are the five must-have capabilities for a print partner in the digital age … (click to read)

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