PRINT Merges With LabelExpo

In a sign of consolidation in the printing industry, the former Graph Expo now called PRINT trade show will merge with Labelexpo  for the 2010 event titled Brand Print Americas.

The combined effort was announced May 16, 2019.

Brand Print Americas will take place in lieu of PRINT 2020 and will be co-located with the 2020 edition of Labelexpo Americas, happening at the Donald E Stephens Convention Center in Rosemont, IL, from September 15-17, 2020, it was announced.

Tarsus Group, a global leader in the labels and package printing space, and the Association for PRINT Technologies, a leader in the commercial print industry, are uniting decades of expertise and knowledge of the whole print market by merging PRINT 2020 into Brand Print Americas and co-locating it with Labelexpo Americas 2020. Brand Print Americas will offer printers, converters and brand owners access to solutions for their varied printing needs.

It comes on the heels of a competitive trade show challenging Print’s dominance called Printing United which is sponsored by Specialty Graphic Imaging Association (SGIA). PRINT ’19 and Printing United will go to head-to-head with each other in October.

Lisa Milburn, managing director for Labelexpo Global Series and Brand Print, said: “We are delighted to collaborate with the Association for PRINT Technologies on the first Brand Print Americas. By combining efforts where we see crossover among segments, we are strategically connecting the print supply chain. This will give printers and converters access to a huge platform for exploring all of their print needs and finding the right solutions at a single venue.”

Thayer Long, president of APTech, said: “We are thrilled to merge PRINT 2020 into this new event and partner with Tarsus and Labelexpo on Brand Print Americas. This is a strategic response to the market as printers look to diversify their offerings and manufacturers want to maximize their marketing dollars by bringing audiences together under one roof. We are taking a collaborative approach to bring together two well-known brands, two unique audiences, and multiple market segments together.”

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