The 2016 HOUSEHOLD DIARY STUDY from the United States Postal Service has been released. The three main study purposes are to:
• Measure the mail sent and received by U.S. households,
• Provide a means to track household mail trends over time, and
• Make comparisons of mail use between different types of households.
The report examines these trends in the context of changes and developments in the wider markets for communications and package delivery.
The Household Diary Study survey, fielded continuously since 1987, aims to collect information on household use of the mail and how that use changes over time. The survey collects household information on demographics, lifestyle, attitudes toward mail and advertising, bill payment behavior, and use of the Internet and other information technologies. Click to download
Here are some interesting findings in this year’s report