Melissa’s DeDupe Solution Now Available As Online Service

MatchUp® from Melissa Now Available as a Cloud Service; Easily Dedupe Data in Batch for a Single, Accurate View of the Customer

Melissa (formerly Melissa Data), a leading provider of global data quality and identity verification solutions, today announced MatchUp®, its global matching and deduplication solution, is now available as a cloud service.

MatchUp solves the challenge of duplicate customer data – simply select a predefined matching strategy, map the table input columns necessary to identify matches, and submit the records for processing. MatchUp removes the complexity of configuring rules, while still applying Melissa’s fast and versatile fuzzy matching algorithms and extensive datatype-specific knowledge base, ensuring tough-to-identify duplicates are found … (click to read more)