IWCO Buys Mail Plastic Card Printer

IWCO Direct, a leading provider of data-driven direct marketing solutions, announced today that it continues to expand its production platform for innovative direct mail. The installation of a new Komori GL640/C press for promotional plastic and paper cards, including gift and loyalty cards, is the latest technology investment designed to further drive response.

The inclusion of a personalized plastic card in a mailpiece helps highlight more personal and relevant offers that are proven to increase return on marketing investment (ROMI).

The Komori GL640/C delivers high quality printing on paper and plastic with higher run speeds and closed loop spectrophotometer color controls and print register. The high level of automation of the press contributes to shorter production cycles which are needed to meet today’s speed-to-market demands across all vertical markets.

“The increase in ROMI that comes from using promotional cards in direct mail drove our decision to complement our investment in our digital platform with this press,” said Jim Andersen, IWCO Direct chief executive officer. “Our investment strategy is focused on contributing to our clients’ success across all channels, which begins with direct mail.” IWCO Direct has enhanced its industry-leading production platform with data, strategy, creative, and analysis services to help clients build integrated marketing campaigns that are both efficient and effective.