Making AI Practical in Mail and Distribution

MAILCOM 2026 Session Details How Artificial Intelligence is quickly becoming part of mail, print, and distribution operations; but success depends less on specific tools and more on making the right operational decisions early. There is over 90% failure rate for AI projects today.

Presented by Sharick Mirza, CEO, Assurety Consulting & Solutions, this keynote presentation focuses on how mail and distribution leaders can evaluate, adopt, and govern AI responsibly within their own environments. Rather than prescribing a fixed set of use cases, the discussion centers on the operational foundations that determine whether AI delivers value at all; data readiness, workflow integration, accountability, and measurable outcomes.

Attendees will be introduced to common AI patterns emerging across mailroom, print, logistics, and delivery operations, with brief examples to illustrate what is possible. The emphasis, however, is on helping participants determine which opportunities make sense for their organization, how to assess ROI, and how to avoid the most common mistakes that stall or derail AI initiatives. Participants will leave with a practical framework for deciding where AI fits into their workflows today, what must be in place before moving forward, and how to begin experimenting without unnecessary risk or disruption.

It will be presented on Wednesday, March 25, 8:45-9:45am at MAILCOM 2026 at the Tuscany in Las Vegas.

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