Disrupting the Digital Natives with Direct Mail

Posted on June 18, 2025 by mailomg in Memo 802 // 0 Comments

by Andrea Manseau
Account Director, Polaris Direct

From the Official Mail Guide Spring 2025: Generation Z has never known a world without technology. Known as digital natives, this up and coming generation of people born between 1997 and the early 2010s has always had the internet, social media, and mobile phones at their fingertips. With spending power of more than $140 billion according to Business Insider, this audience is top of mind for businesses worldwide.

So how does direct mail disrupt the digital world these digital natives inhabit? Quite easily, actually … (click to read more)

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