Returned Mail Won’t Go Away on its Own

Nearly every mail center across the nation tangles with a persistent problem–stacks of undelivered mail returned by the US Postal Service. This issue is cumbersome and costly. The USPS estimates that over 4% of the mail it handles is undeliverable. Towers of returned mail trays pile up in the dark corners of most mailrooms. These dusty collections represent missed marketing opportunities, squandered production and postal expenses, and customer experience failures, not to mention a security risk. What are the reasons behind this problem and how can one tackle it effectively … (click to read more)