The Top 3 Benefits of Address Verification

From retail to restaurants, technology to healthcare, businesses depend on having clean, reliable data from their customers. And for companies that deliver anything to their customers, having a clean, verified address is crucial for operations and customer satisfaction.

Collecting addresses from customers isn’t enough—in fact, approximately 20% of addresses entered online contain errors, be it typos, missing apartment numbers, or formatting errors. You can easily prevent these errors by adding address verification into your onboarding, shipping, or data governance processes.

Address verification is more than just validating that an address exists. It’s the process of determining whether an address is deliverable using third-party reference data, and then correcting the address if not. Once completed, you have a complete, standardized address that is mailable.

Here are the top three benefits of address verification: … (click to read more)