5 Reasons Catalogs Work!

Lois Brayfield

By Lois Brayfield, CEO

Over the last several years, we’ve seen catalogs come and go. And we’ve seen many retailers jump into the game, spend a LOT of money (we’re talking tens of millions of dollars) and then abandon the model after a couple of seasons.

This literally breaks my heart and makes me want to scream!

Why does this happen?

Here is my very quick opinion. These brands have a combination of the following: a flawed merchandise concept, bad math that doesn’t take into account mail efficiencies, and a lack of understanding of how to create a landscape of words and imagery … (click to read more)


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