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Marketing Mail Merchandise Solution In The Works

USPS Management Optimistic About Marketing Mail Merchandise Solution

From the Alliance of Nonprofit Mailers: We received briefings from the Postmaster General and her leadership team at two meetings last week—mailer associations and MTAC. Six months after the infamous August 23, 2018 Federal Register Notice that contemplated rule changes to ban all merchandise from Marketing Mail, postal management seems amenable to accept the recommendations of the MTAC Task team 27 that has been working for two months.

The gist of the recommendations is that “promotional” items such as front- and back-end premiums, as well as all paper-based items, will be allowed to continue in Marketing Mail, whether commercial or nonprofit. The kind of merchandise USPS wants to move to other classes is what they term “fulfillment” … (click to read more)

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