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USPS Announces 2019 Mailing Promotions

The Postal Service Board of Governors filed the 2019 Mailing Promotions with the Postal Regulatory Commission (PRC) on October 10th, 2018 and is subject to PRC approval.
The Promotions are designed to encourage mailers to try new things and continue utilizing mail as part of their multi-channel marketing mix. They are designed to help marketers engage their customers by using dynamic color print, mobile technology as well as traditional mail techniques and new technologies.

Click for 2019 Promotions Details

The USPS promotions include:

· Tactile, Sensory and Interactive Mailpiece Engagement Promotion
Registration Period: December 15, 2018 – July 31, 2019
Promotion Period: February 1, 2019 – July 31, 2019
Eligible: USPS Marketing Mail letters and flats
Click for draft specifications

· Emerging and Advanced Technology Promotion
Registration Period: January 15, 2019 – August 31, 2019
Promotion Period: March 1, 2019 – August 31, 2019
Eligible: First-Class Mail & USPS Marketing Mail
Click for draft specifications

· Earned Value Reply Mail Promotion
Registration Period: February 15, 2019 – March 31, 2019
Promotion Period: April 1, 2019 – June 30, 2019
Eligible: BRM, CRM, and Share Mail
Click for draft specifications

· Personalized Color Transpromo Promotion
Registration Period: May 15, 2019 – December 31, 2019
Promotion Period: July 1, 2019 – December 31, 2019
Eligible: First-Class Mail (excludes all FCM single-piece-price mail)
Click for draft specifications

· Mobile Shopping Promotion
Registration Period: June 15, 2019 – December 31, 2019
Promotion Period: August 1, 2019 – December 31, 2019
Eligible: USPS Marketing Mail letters and flats
Click for draft specifications

· Informed Delivery Promotion
Registration Period: July 15, 2019 – November 30, 2019
Promotion Period: September 1, 2019 – November 30, 2019
Eligible: First-Class Mail & USPS Marketing Mail letters and flats                                          Click for draft specifications