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REBLIN: Mail + Digital Equals Higher Response

Gary Reblin, the USPS Vice President of Product Innovation, delivered a powerful presentation at the Pacific Area AIM meeting, detailing how mail plus digital is producing exceptional responses for direct mailers.

Entitled Innovating Today For Tomorrow’s Mail, the presentation details how Informed Delivery and other digital opportunities are producing real benefits for mailers.
Reblin shares new data from Informed Delivery campaigns and its effectiveness in increasing response rates.

Click for Innovating Today For Tomorrow’s Mail PDF

Here are some of the graphical highlights of the presentation:

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