The U.S. Postal Service recognized AccuZIP Inc. with the Next Generation Campaign Award for creating exceptional and innovative mailpieces. Finalists and Honorable Mentions were announced at the NPF in San Antonio.
The USPS Next Generation Campaign Award is a yearly contest that recognizes innovative and effective mailpiece designs that incorporate Informed Delivery, the USPS email preview of mail.
“College Students NCOA-Have You Moved” designed and printed by AccuZIP Inc., was one of four finalists. The other finalists were:
· “Circus Saurus” designed and printed by Comtech Design, Print & Mail for Carson & Barnes Circus
· “Outdoor 1” designed by Hayneedle and printed by Suncraft Technologies Inc.
· “Informed Delivery Lunch & Learn Event” designed and printed by PremierIMS
The AccuZIP Inc. mailpiece is a humorous postcard integrated with USPS Informed Delivery and a QR code to help drive college students to a dedicated landing page where they can update their mailing address information.
The submissions to the Next Generation Campaign Award showcase a multitude of engagement elements, such as physical interactivity, multisensory experiences with scents and textures, augmented reality, video in print, colorful envelopes, uniquely shaped mailpieces, personalized messages, and keepsakes.
The 2018 finalists and honorable mentions are listed on the Irresistible Mail website (click here).
A new version of the contest and other updates will be announced soon on the site.