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SourceLink Selected for USPS Informed Visibility Initiative

SourceLink, a multichannel marketing services firm, was selected to be part of a pilot program to test and implement the USPS Informed Visibility (IV) initiative which allows full visibility into mail movement throughout delivery.

Participating in this pilot test group has positioned SourceLink to be fully integrated upon the official launch of the Informed Visibility program and to implement the solution alongside their mail tracking suite, MultiTrac. Through GPS tracking tied to mail delivery trucks, mailers can know exactly when mail is en route to delivery, and can more accurately time other coordinated communications … (click to read more)