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Compu-Mail Sees More Dynamic Mailing With Inkjet Press

Compu-Mail, a Grand Island, NY-based company offering complete direct marketing services via mail and digital channels, recently acquired its first digital inkjet press in an effort to produce more relevant and targeted messaging in direct mail packages and communication pieces.

With over 40 years of experience in direct mail marketing, Compu-Mail believes that it must maintain an integrated approach, from print technology to multi-channel campaigns with email or push messaging. Nevertheless, the company consistently seeks to improve daily print operations, considering direct mail to have a much greater impact than online marketing techniques.

“We see the VarioPrint i300 as natural evolution in our business,” said Michael Vitch, president of Compu-Mail … (click to read more)