RR Donnelley & Sons Co. (RRD), a leading provider of multichannel marketing and business solutions, will showcase lighted LED cards, powered by Printed Electronics, at the National Stationery Show in New York.
Through the use of lightweight, printed paper circuits, RRD integrates LEDs within a greeting card design to create an engaging experience without adding significant weight or bulk. The cards are thin and elegant, utilizing a simple push button to enable hundreds of activations, and they have a shelf life of more than one year.
“Even in today’s digital age, consumers are looking for one-of-a-kind and special ways to convey their personal messages,” says Brad Hull, VP, Printed Electronics. “Our customizable lighted circuits, along with our other functional offerings such as NFC engagement and augmented reality, provide engaging alternatives to existing cards in the marketplace, and customers will find value in how these cards help elevate messaging.”
Ronnie Sarkar, senior VP, Digital Solution Group, adds, “In addition to the innovative lighted circuitry that we can add to greetings cards, we can also support card retailers (both online and in-store) with our greeting card creative design services, point-of-sale merchandising and displays, as well as packaging, distribution and fulfillment. We can add lights to your own existing designs or you can take advantage of our creative team to create truly differentiated products.”