The USPS has released requirements for its 2017 Emerging And Advanced Technology promotion that gives postal discounts for participants. This promotion will build upon previous promotions and continue our strategy of encouraging mailers to integrate direct mail with advances in technology.
To participate in the promotion, the mailpiece must incorporate any of the following technologies: NFC technology, Video in Print (ViP), BLE/Beacon technology, an “enhanced’ augmented reality, virtual reality and Digital to Direct Mail. These technologies will allow the recipient to engage in an interactive experience using the mailpiece and mobile devices, tablets, etc.
NOTE: The mailpiece must use at least one form of the approved emerging or advanced technologies referenced above in order to receive the promotion discount … (click to read more)