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USPS Promotion Requirements For Mobile, Tactile, & Transpromo Released

The Postal Service has released program requirements for several of its 2017 Promotions in which mailers can receive postage discounts. These include:

Mobile Shopping Promotion

The Postal Service is encouraging mailers to adopt and invest in technologies that enhance how consumers interact and engage with mail. The 2017 Mobile Shopping promotion encourages mailers to integrate mobile technology with direct mail to create a convenient method for consumers to do their shopping. This promotion provides business mailers with an upfront two percent postage discount on USPS Marketing Mail letters and flats … (click for program details)

Click for Mobile Shopping Promotion FAQs

Personalized Color Transpromo Promotion

The 2017 Personalized Color Transpromo Promotion is intended to incorporate marketing messages highlighted through the use of color, dynamic variable print and personalization. This enhances the value of First-Class Mail by encouraging mailers to use color messaging in their bills and statements in order to foster a better connection and response from consumers. This promotion will provide an upfront postage discount to participants that meet the program requirements … (click to read more)

Click for Personalized Color Transpromo Promotion FAQs

Tactile, Sensory & Interactive Promotion

The Tactile, Sensory & Interactive (TSI) Promotion leverages some of the latest technological advances within the print industry that encourages sensory engagement with a mailpiece. The print industry has been actively innovative not only in print production equipment, but the fundamental elements of the mail itself through new developments in papers/stocks, substrates, finishing techniques and inks. These elements can be incorporated to engage a multi-sensory experience through special visual effects, sound, scent, texture/tactile treatments, and even taste! In addition, interactive mailpiece features (such as pop-ups, infinite folds, or other dimensional treatments) can also help drive customer engagement. Neuroscience and neuromarketing research supports the potentially significant impact on brand recognition and message recall when marketing materials engage tactile experiences and/or senses. By leveraging the physical aspects of the mailpiece as well as the advances in print technology, marketers can enhance how consumers interact and engage with mail …(click to read more)