Direct Mail #1 In Swaying Undecided Voters
A Postal Service survey finds political mail effective in swaying undecided voters, better even then TV or Digital Ads … (click to read [...]
Direct Mail
Direct Meets Digital: From Evolution to Revolution
BY DENNIS LACOGNATA Partner Prompt Direct Inc. Quite often, I’m asked the question, “What’s changed in the direct mail industry over the last 20 years?” My answer: [...]