Paper Greetings are America’s Calling Card

In the age of digital dominance, a surprising and heartwarming trend defies the wave—millennials’ and Gen Z’s preference for physical greeting cards. Even though these generations are digital natives, recent studies and surveys reveal that many prefer the tangible charm and personalization of paper greeting cards over their e-counterparts.
According to a recent poll from online card and gift giant Shutterfly, more than half (54%) of Americans say they still mail their greeting cards versus sending via digital and social platforms … (click to read more)