Every Door Direct Mail (EDDM) Video Series For Businesses

The Postal Service has produced five short how-to videos that walk viewers through the steps of implementing Every Door Direct Mail campaigns.

The videos assist customers by sharing tips from real business owners and marketers who have used Every Door Direct Mail to promote their businesses. The videos also show how Every Door Direct Mail can help business owners use the online tool to reach customers at their doorstep.

The topics include: “Introducing Every Door Direct Mail,” “Finding Audiences With the EDDM Online Tool,” “Creating Your Mailpiece,” “Labeling and Delivery of Your Mailpiece” and “Measuring Results of Your Campaign.”

Here are the videos in the series:

Introducing Every Door Direct Mail

Part 1 of 5 – 2 Min.

Meet our resident expert and get a quick overview of EDDM. Explore the benefits of the service, as well as the difference between EDDM Retail® and EDDM BMEU®, so you can decide which makes sense for your specific campaign goals.

Identifying the Right Audiences

Part 2 of 5 – 4 Min.

The host talks with a local real estate marketer—discussing how to use the EDDM online tool to select postal routes best suited for your campaign and filter for specific customer demographics.

Creating a Mailpiece

Part 3 of 5 – 4 Min.

Learn best practices for designing an actionable mailpiece that entices customers to respond, with tips from a local restaurant owner.

Labeling and Delivery

Part 4 of 5 – 4 Min.

Gaining firsthand insights from a fitness studio owner, we cover the basics of proper mail labeling and indicia for EDDM Retail, as well as EDDM BMEU and the PMOD tool. We’ll also show you how to prepare your mailpieces for drop-off, payments and bundling.

Measuring Success

Part 5 of 5 – 3 Min.

Our host connects with an event planner and listens to their experience creating EDDM campaigns—discussing how you can measure, track and analyze the results of a campaign using simple omnichannel tactics.

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