7 Steps to Holiday Mailing Success

From Melissa: Did you know between 20%-40% of all retail sales happen during the last two months of the year? Our 7-step plan will get your business holiday-ready, and our free 2023 Holiday Retail Calendar will keep you prepared all year long!

1. Update your postal address and email lists

Each year, about 13% of the U.S. population moves. If your address lists aren’t up to date, you’re wasting time and money. NCOALink National Change of Address Service and Email Change of Address (ECOA) Service will help you improve response rates, reduce costs associated with undeliverable mail, and avoid blacklisting.

2. Get to know your customers

Marketing to the wrong audience leads to wasted time and resources. Customer profiling defines who your best customers are, so you can target more just like them. Our Customer Look-Alike Report gives you a demographic portrait of your customers for more effective marketing campaigns.

3. Reach more customers just like your best ones
Once you’ve determined who your best customers are, you can purchase targeted lists to reach more just like them. Melissa’s Mailing Lists & Sales Leads include hundreds of specialty lists to help you connect with the perfect audience … (click to read more)