Melissa Contributes Free Address Accuracy Services to Assist COVID-19 Response

Rancho Santa Margarita, CA – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, is currently offering free address validation services for six months (up to 100K records per month) to qualifying essential organizations working to support communities during the COVID-19 pandemic, including supply chain management, grocery and prepared food delivery and similar services.

As the COVID-19 pandemic rages, these essential businesses are realizing critical value from address accuracy tools that pinpoint delivery locations and ensure smooth delivery of supplies and sustenance directly to people observing stay-at-home and shelter-in-place orders.

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“Restaurants, grocery stores and essential goods retailers have stepped up their game to meet demand, quickly learning that location and address are not necessarily the same thing,” said Bud Walker, VP Enterprise Sales & Strategy, Melissa. “Smarter address technologies are required, empowering firms to complete delivery of essentials without a hitch.”

Businesses can fall short by relying solely on simple mapping technologies for address data, a reality made more critical with addresses often mis-entered online. For example, mapping technologies such as Google Maps do not feature parsing, standardization and verification of address capabilities.

Data is not verified against authoritative reference data from the USPS or Canada Post, and is often geocoded incorrectly and missing essential information like suites or apartment numbers. The user is provided only an estimation of where an address is on a map, with no assurance the address is real or formatted correctly.

In contrast, a USPS CASS Certified Address Engine powers all Melissa’s address correction tools and identity verification capabilities. The company’s tools manage address verification at the point of data entry, rooftop location mapping for ideal delivery points, real-time analysis of lat/long coordinates to minimize drive time, and much more.

To connect with members of Melissa’s data enhancement services team for additional information, support and solutions, click here or call 1-800-MELISSA.