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Mailers: It Pays to Test Paper Stock

By Matt Morton / CohereOne

Whenever our team meets with a client to review results and current best practices for mailing, we inevitably hear the same question: how can we lower our printing and postage costs? It is a pain point to write that check to the printer, plus, the USPS requires postage payment upfront – there is no getting around that!

We recommend that you consult with your paper buyer to look at all basis weight and grade options to maximize cost-effectiveness and potential postage savings … (click to read more)

 

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