PB Consumer Connect Helps Retailers Dominate Delivery Experience

Pitney Bowes has launched Consumer Connect, a new self-service post-purchase marketing solution for retailers that lets them transform shipment tracking into a dynamic extension of a retailer’s brand experience.

“Retail marketers spend a tremendous amount of time and money attracting consumers and getting them to click the ‘buy’ button, only to leave them in the hands of third-party shipping partners for tracking and notifications until the package is delivered,” said Lila Snyder, EVP and President, Commerce Services, Pitney Bowes. “This created the opportunity to introduce Consumer Connect – a self-service marketing tool to engage consumers during the critical post-purchase experience …” (click to read more)