Ten Most Common Mistakes In Mailpiece Design

The USPS has released a handy presentation on the ten most common mistakes it encounters with mailpiece design.

The list includes:

1. Not meeting minimum mailingdimensions.
2. Dark/black background color onmailpieces.
3. Screening and imaging.
4. Return address placements on letters andflats.
5. Text or graphics in the Barcode Clear Zone.
6. Postcard Design.
7. InsertShift.
8. Folded Self‐Mailer Construction
9. Address Placement on Flats
10. Requesting Uniquely Assigned BRM ZIP+4 Code

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