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Amazon’s Biggest Shipping Lesson for E-Commerce Companies

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By Matt Mullen, Senior Vice President and Managing Director
Neopost Commerce & Shipping

You don’t have to be the biggest company in the world to come up with innovative ideas that create the perfect customer experience; however, you must reframe how you think about your customers’ needs. Amazon’s number one core value is “customer obsession”.

Why?

Because it matches their objective to create a loyal customer base, keeping them coming back time and time again. That’s how they create these fulfillment ideas and why we, as consumers, love them so much.

To Amazon, shipping isn’t valuable because it saves them money or ultimately gets the package on the porch – it goes beyond the box … (click to read more)