The Rise of Interactive Print: From QR to AR

From Better Ways, an article by John Puterbaugh, Ph.D.: Director of Mobile/Digital Strategy, BlueSoHo :

It’s been well over a decade since designers of magazines and catalogs, packaging and retail displays have introduced the ability to access online material from print using mobile devices. In the industry, we’ve referred to this evolution with a variety of interchangeable terms: interactive print, print-to-digital, mobile activated print, connected print, etc.

Several technologies stand out as critical tactics in multi-channel marketing programs, others have disappeared due to market dynamics and the remainder are tech still looking for an application. In the following, I’ll quickly recap the current dynamics around interactive print, the change in the market and where I believe things are going … (click to read more)