MAILCOM ’18 will feature a general workshop presentation from Richard Gebbie, CEO, Midwest Direct and Chairman, National Association of Presort Mailers.
His workshop subject: Embrace Technology Or Be Left Behind.
From the course description: The modern mail service provider industry is now a high-tech business. Are we embracing technology as fully as we could be? I believe many of us are not. There are two roads mail service providers can go down.
The first road involves fully embracing modern technology and using it to its maximum potential. On the second road, these advancements are ignored in favor of doing the job the old-fashioned way. One will lead to higher-quality mailings and increased profitability, and one will lead to ruin … (click to read more)