The Irresistible Mail Award is evolving. This year the award will have a new name and an updated focus. The Next Generation Campaign Award will celebrate campaigns that take advantage of Informed Delivery to communicate with their consumer audience.
The award will continue to recognize B2C campaigns that include innovative and effective letter and flat mail piece designs. These designs may include (but are not limited to) the use of shapes, sizes, textures, colors, scents, personally targeted content, specialized inks, conversions to digital, or uncommon enclosures, as long as the campaigns also include customized and interactive digital content that can be accessed by consumers from the Informed Delivery email notifications, dashboard or mobile app … (click to read more)