IWCO Direct announced the installation of a new Screen Truepress Jet520HD high-definition inkjet web press. Whether Paper or Pixels, IWCO Direct’s state-of-the-art direct mail production technology and digital execution platforms produce highly-coordinated marketing campaigns, no matter the channel, to create the greatest impact and drive results.
The Truepress Jet 520HD expands IWCO Direct’s capacity and capabilities to produce highly personalized direct mail as part of its integrated marketing services offering across all channels. This device delivers high volume variable data and high resolution images using inkjet technology with 1,200 dpi true resolution. Precise droplet control maximizes print quality for colors, textures, and solid ink areas on a wide range of paper stocks.
“Direct mail continues to drive response across all channels for our clients who use our strategy, creative, and production services to build integrated marketing campaigns that create customers for life,” said Jim Andersen, IWCO Direct chief executive officer. “From concept to conversion, we provide efficient and effective solutions with world-class service to leading marketers across verticals that include financial services, healthcare, telecom, insurance, and travel.”
Beginning last September, IWCO Direct performed extensive testing of inksets, color gamut, and paper stocks to ensure the Screen Truepress Jet520HD would meet the market need for quality, speed, and reliability while processing the dynamic content needed for the highly segmented and sophisticated campaigns whose relevance drives significant lift in response.